Which is Most Important—Mission, Core Values or Vision?

Michael Hyatt Your Virtual Mentor - Win at Work. Succeed at Life
June 2, 2010

vision, control and self management concept

In his post Michael Hyatt notes that at Thomas Nelson, their core ideology is comprised of four key elements.






Michael suggests too be effective, all four of these should be written down and reviewed periodically to assess y activities against them.


Helps put Goals and Tasks in Perspective


Goals can be energizing – when you win.

But a vision is more powerful than a goal. A vision is enlivening,

It’s spirit-giving, it’s the guiding force behind all great endeavors,

Vision is about shared energy, a sense of awe, a sense of possibility.

– Benjamin Zander, Conductor, Boston Philharmonic Orchestra

Over the last several weeks I have been studying, trying to understand how vision goes much further than goals alone. I stumbled on to one explanation. Vision gives significance to the otherwise meaningless details. Most of us have heard the example of the stone mason building a cathedral. The mason knew he was not simply laying a block; no he was building a cathedral.

Watching the catastrophic flooding once again decimating Louisiana another example came to mind. While shoveling sand into sand bags, do the workers have a bigger purpose in mind? Are they merely filling a sand bag, building a dike, or do they see even beyond that worthy goal. Are they saving their parish (town)?

Filling sand bags (task)


Building a dike (goal)


Saving their town (vision)



As you work, what vision is big enough to put the proper perspective on all we do? Perspective for focusing the goals you establish and the tasks you work on?



Andy Stanley
Crown Publishing Group
P. 41